Maximizing profits

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Maximizing profits

Posted by Gwyn Russell

In our competitive world it is often necessary to provide offers to encourage customers and maximize profits. Not only should your EPoS provide the simple BOGOF (Buy One Get One Free) type offers but also more complex offerings like meal deals.

It should not be the responsibility of the staff serving the customer to be aware of all the offers but should happen automatically when the correct selection of items has been rung up. It should also have the option of prompting the operator that a potential offer is starting to encourage your customer to take advantage of the offer provided. Often you will run these specials to increase business at specific times.

Your EPoS system should switch these specials or offers on depending on time of day and day of week.

Some specials are only available for a limited time period so the system should be able to start and stop those offers automatically without you having to remember to start or stop them.

Gwyn Russell
Gwyn Russell